E-commerce Platform

A scalable e-commerce platform with advanced inventory management and payment integration.

This project involved a complete digital transformation for Urban Trends, a rapidly growing fashion retailer. We built a scalable e-commerce platform capable of handling extreme traffic spikes, such as those seen during Black Friday events, where the system manages over 10,000 transactions per minute. Beyond just raw performance, we integrated a sophisticated AI-driven recommendation engine that analyzes user behavior to suggest products, significantly boosting cross-selling opportunities. The checkout process was streamlined to fewer than three steps, incorporating multiple payment gateways including Apple Pay and Crypto, which reduced cart abandonment by 35%. A key component of the backend is the real-time inventory management system, which synchronizes stock levels across multiple physical warehouses and the online store instantly, preventing overselling and improving fulfillment efficiency.