Mastering UI/UX: Principles of Convergent Design
How creating emotional resonance through design systems leads to higher user retention and product loyalty.
Great design transcends utility. It creates an emotional connection with the user. In the crowded SaaS market, this connection is what drives retention and loyalty.
Convergent design is about aligning business goals with user needs. It involves rigorous user research, iterative prototyping, and continuous testing. A well-crafted design system ensures consistency across products, reducing cognitive load for users and development time for engineers.
Accessibility is also paramount. Designing for all users, including those with disabilities, is not just a legal requirement but a moral command that expands your market reach. Features like screen reader support, keyboard navigation, and high contrast modes should be built in from day one.
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